Sep 9, 2026
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16 min read
A simple framework to run before you hire.
Jul 30, 2026
8 min read
Most founders spot this too late to fix it easily.
Jul 26, 2026
11 min read
A guide to building the kind of company people don't want to leave.
A five-part framework for designing AI-proof roles.
Jul 25, 2026
4 min read
What an advertising legend accidentally got right about why your team feels dead inside.
On subscriptions, shared inboxes, and building fast without looking back.
Jul 24, 2026
An honest lesson from the SOP I struggled to write
10 min read
You already know the plot. Just not your place in it.
Jul 21, 2026
14 min read
What years of experimenting actually look like.
